Pssst... It's Me
Your Secret Weapon in
Discover a showcase of my journey in marketing mastery. From compelling content creation to strategic marketing, explore how I blend creativity and expertise to craft exceptional success stories.
Behind the Scenes of my Journey
Hey there! I’m Maïté, a marketing enthusiast known for crafting standout strategies and leading awesome teams. With a passion for storytelling and a knack for innovative campaigns, I’ve helped businesses across industries achieve their marketing goals. Let’s connect and bring your brand’s vision to life with creativity and impact!
6+
Years in the field
250
Content pieces created
10+
Websites Launched
8
Solo Projects Delivered
Marketer
As a marketing expert, I thrive on crafting strategies that drive results. I love analysing market trends, understanding consumer behaviour, and creating campaigns that connect with audiences on a deeper level.
What I love in Marketing?
- Creativity and Innovation
- Understanding Consumer Behaviour, journey and Needs
- Brand building
- Customer engagement
- Effective and cross-channel communication
- Successful product launches and campaigns
Storyteller
My passion lies in creating compelling content that tells a story. Whether it’s writing, designing, or producing videos, I enjoy the entire creative process. The ability to transform ideas into memorable content.
What I love in Content Creation?
- Educating & Inspiring
- Shaping Stories that Communicate Brand Value
- Crafting Compelling Narratives
- Social Media Engagement and SMM
- Tailoring Content to Audience diverse segmentsEmbracing
- End-to-End Content
Mentor
Guiding teams is a deeply fulfilling aspect of my career. I thrive on fostering a collaborative environment where everyone’s ideas can flourish and each team member feels empowered to contribute their best.
What I love in Content Creation?
- Empowering others
Seeing Growth and Development - Building strong teams
- Continuous learning and improvement
- Fostering collaboration
- Nurturing talent and creating leaders
- Driving success as a team
- Encouraging innovation
Recent Projects
Developed a marketing platform, designed UX/UI prototypes, and executed a marketing strategy to reach the target audience.
Measee
Redesigned a Belgian company’s website optimised for search engines and revamped all marketing assets including business cards, flyers and presentations.
Just-Expertise
Developed and launched an e-commerce platform for a local grocery store, defined its value proposition and positioning.
Super Mimo
Created a website from scratch, developed content, set the brand image and tone, and supported the sales strategy.
Florescer da Idade
Internationalisation strategy for the German market, including product adaptations, partners, research, and communication strategy.
Purever Industries
Conceived an innovative campaign to attract young talent to a Portuguese city experiencing aging and talent loss.
EDP
Created a brand for my self-authored wine tourism blog, where I refine my content creation skills. I share experiences from adventure, engaging with fellow enthusiasts.
Meeting Wine
Supported the launch of a new store in Portugal by defining merchandising and communication strategies for the grand opening.
AKI
Developed the brand image and tone, and created a strategic communication plan to elevate this tech blog’s popularity among its target audience.
MpS
Skills
WordPress
Figma
Hootsuite
Mailerlite
Mailchimp
Clipchamp
ChatGPT
Microsoft Office
Teams
Analytics
Google Ads
Pipedrive
Salesforce
Gitlab
Photoshop
Typeform
Netflify CMS
Adobe Suite
Azure
Appstore
Playstore
GoToWebinar
Hotjar
Youtube
Tawk.to
Confluence
Loop
Weblate
Data Studio
Monday.com
PressWire
PR Web
End-to-End Marketing Expertise
Creative Brand Storytelling
Results-Oriented Marketing
Dynamic Team Leadership
What I've done until now?
I started my marketing career at Izicap, a vibrant French company, managing SME accounts and launching multichannel campaigns (SMS, email, Google, social media). I continually optimized strategies through detailed analysis.
Moving on to Glartek, I built their marketing department from scratch, rising from Marketing Manager to Head of Marketing. I oversaw product marketing, sales enablement, content creation, event planning, and team management, ensuring our efforts aligned with the company’s vision.
Your visit means the world! Let's stay tuned for more exciting updates.
Until then, keep dreaming big—we're about to make waves together.